“People will forget what you said, forget what you did, but people will never forget how you made them feel.” – Maya Angelou
Consumers are certainly empowered, informed, and spoilt for choices thus various industries are offering high degrees of personalization to create immersive and powerful customer experiences.
In 2017, Augmented and virtual reality gained momentum and received a huge amount of funding. According to a report by IDC, the worldwide revenues for AR and VR market will grow by to $USD 162 billion in 2020.
As developers are making AR and VR apps more cost-effective and user-friendly thus even startups are applying AR and VR to everything, from marketing to advertising. Here’s a rundown on top leading enterprises that are getting flourished with the advent of AR technology.
Top 6 Major Industries using AR and VR
Real Estate – Let Customers Interact with your Properties in a New Way
Clients visit several properties before they decide on their dream home. This process demands a lot of time and gets more complicated if the property is far away from the location of the client. VR technology plays a significant role in solving these problems by allowing millions of users to visit the properties virtually in real-time. With VR headset, users can take three-dimensional walk-throughs of the properties in a matter of minutes, while sitting at their home. Augmented reality real estate software solutions allow buyers to view vacant homes by pointing their smartphone towards street and city block. With this, the buyers can start exploring more properties in the same area, know exact square footage, figure out the right price and get directions, simply by few clicks.
Manufacturing – Unlock Better Productivity and Streamline Workflows
In manufacturing, workers could use AR apps to visualize the final product and structure which not only saves time but also a lot of developer’s efforts. Also, the immersive experience offered by AR apps helps developers to get the real sense of design, enabling them to create unique and excellent products. According to Statista, the demand for AR glasses are forecasted to reach around 19.1 million units by 2021 and when combined with VR devices, it could reach up to 59.2 million units. Clearly, there are multiple areas where AR apps can streamline production processes, increase turn-around times and reduce costs.
E-commerce – Embrace Reality Tech Solutions to Achieve Future Success
Do you know, Retail and Augmented Reality is a match made in heaven? Augmented reality has resolved one of the key problems of e-commerce that is shopping cart abandonment issues. AR helps users to interact with your products via their smartphones or tablets thus you can expect to have a significant increase in your sales. According to a recent research by Shopify, 61% of consumers prefer stores with AR experiences and 40% of them pay more for your product if they get a chance to experience it through AR.
Education – Revolutionize Traditional Way of Learning
AR technology is bringing a complete transformation in the education business vertical in two ways – By increasing customer engagement and developing interactive concepts. The technology encourages both teachers and students to turn a boring class into exciting sessions. It not only simplifies the concepts through 3D AR modeling but also empowers students to go beyond the textbook material. Also, museums could access AR via smartphones and discover historical content. Despite space and budget limitations, with AR every visitor could access the information through mobile devices.
Healthcare – Witness the Future of Medicine
Just like AI, the augmented reality app development solutions are disrupting the world of healthcare. The technology breaks down the complex medical concepts into 3D interactive forms to deliver engaging teaching experience. Also, integrating AR into healthcare helps patients to scan packaging to discover the drug’s benefits and mode of action. Either it’s new product demonstrations or medical training, AR can be used to train the staff remotely, without wasting time.
Restaurant – Recognize the Need to Engage with Customers, more Powerfully
The restaurant is evergreen kind of business however it comes with a great competition. To be the best, eatery entrepreneurs keep on evolving their advertising and marketing strategies. With AR content restaurants can align their services towards healthier alternatives and drive education about low sugar, meat-free or vegan menu options. It leads to retain existing customers with higher retention rates. For instance, Yelp, an online review app for restaurants, bars, eateries, has ventured into the AR arena. By utilizing customer’s smartphone camera and GPS services, the app displays all the neighboring restaurants and bars in a 360 radius.
There are many more companies are looking forward to investing in augmented reality to unleash the best market results. Although, the complete potential of AR is yet to be explored completely the technology has already set high parameters in the tech-savvy business world.