The internet and social media have totally changed the face of marketing. Brands need no longer rely on big budget bill-boards and expensive TV advertising; these days some of the most successful ad campaigns have cost little more than the time that it took to implement them. Why? Because they managed to catch the public’s imagination, so once the idea was out there, social media did the rest.
Instagram is the fastest growing social media platform around just now, growing to more than 1 million users during 2018 and reportedly out-pacing its more established rivals, Facebook and Twitter. That being the case, don’t you think that it’s time that your business tapped this amazing resource?
These are the Top Instagram Marketing Tips from Instagram Users:
Separate Business from Pleasure
This is probably the number one piece of advice that we can give. Your business Instagram account should be all about your brand, so it’s important that nothing distracts from that; whether your personal penchant for puppies and kittens, or an ill-judged holiday photo. In short, if you want a personal account, keep it separate. If your actual business name is not available, choose something as close to it as possible, and use your company logo as your profile pic – this applies to all of your social media platforms.
If you’re intending to use Instagram as a marketing avenue, then it probably goes without saying that you need to link your account to your company website. How do you do this? There’s a dedicated spot within your bio, so directly under the description of what your business does, add the link – and make sure that it is active and clickable.
The simplest way to make sure that your Instagram account stands out from the crowd is to create your own unique content, rather than just re-posting pictures that are already available in thousands of locations across the internet. Your images and videos don’t just need to be about what your business does – although it is a good idea to include some of these – but also what your business stands for. If your company is serious, with a serious message, avoid frivolous content. Equally, if you have a vibrant, upbeat ethos and you’re aiming for a younger audience, keep your content light.
Instagram is all about imagery, and nothing turns users off more quickly than low quality, grainy, ill-composed, or poorly-focused images. After relatively recent format changes, the optimal image size for Instagram is now 1080 pixels x 1080 pixels, which means that you can display some truly breath-taking pictures, giving you more opportunities to appeal to your audience. The more appealing the images, the more they’ll be shared, and the more people will see your marketing message.
Consistency is Key
As well as providing consistent content, try to ensure that you maintain a regular timetable. Posting images in gluts following long silences is a good way to lose follower interest. In keeping content high in quality and regular in frequency you’ll keep your followers engaged and on side.
This is one of the most difficult goals to achieve, but your main aim with an Instagram account is to get your followers to engage with your content. To start with, make sure that you’re posting at a time when your followers will see it –‘Iconosquare’ is a useful tool here, showing you when most of your followers are online. From there, you need to find out what your followers are interested in, so watch and
Learn from your Feedback
If you post something that you think incredible, but no one comments on or shares the image, don’t keep pursuing the theme; it’s not for your customers to come round to your way of thinking, but for you to find out what appeals most to them. Also make sure that you respond when comments are made; keep the conversation going. With a little bit of research, trial and error, you should soon find your way to success.
Author Bio: Priya is a Technical SEO at Hopinfirst, a Augmented Reality app development company, having a team of best app developers who delivers best Augmented Reality app solutions mainly on Android and iOS platform. She regularly contributes his knowledge on the blogging sites.