Logo designs are not just a way for businesses to represent themselves in the markets, but they are also a representative of the age when they were created. You can choose a design that represent a specific age to associate your brand with that era. Moreover, the logo designing is growing quite fast and the innovative ideas are coming forth every year. This is why it is important to keep a watch over the changing trends so that you can choose the latest design and attract the customers more effectively. Keeping an eye over the trends also help you know which of the designs are going to outlive shortly and which ones will stay around for a while. This article is also an effort to keep you updated about the designs that will have an effect on the consumers of today’s age. It is basically to give you an insight about the logo trends in 2018 and make you know the list of 10 unconventional logo design trends of 2018.
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The year 2018 brought in the trend of simplified deigns. These designs are mostly textual logos paired with monograms. The combination inspires classical design touch in the logos with cleaner designs and simpler color choices. This minimalistic approach has made the designers focus on the basics of the logo designing and they are working with a special attention to letter-spacing, and the font selection. They are eliminating extra elements from the design to keep the design simple.
2.Basic Shapes are Trending too
In 2018, designers have used basic shapes to design logos with a centralized element in them. The geometrical designs are created with a focus on simple geometrical shapes such as circles, triangles, and squares while coupling them with text in a straight font. This trend has given the designs a more conceptual and visually powerful impression. The designs with shapes convey the message in a more artistic way as they reflect more obvious themes such as solidity, flexibility, wholeness, infinity, and so on.
3. Experimentation with Font
Though this trend has been around since a few years, the unconventional text experimentation remained trending throughout the year 2018. Designers have been playing with the font sizes, font styles, and other unconventional designing styles. This trend gave logo industry, logo design that are eye-catching, memorable, and filled with the ability to amuse the audience.
4. Layering and Overlapping of Colors and Shapes
Another trending logo design in 2018 is the layering and overlapping.There are many techniques used for layering and overlapping and these designs are created with different color tones and font styles. This makes the designs have an air of aesthetics without complicating them and allows the designer to reveal additional message in a subtle and artistic manner.
5. Mono-Colored Designs
2018 was the year of simple designs and mono-colored logos as well. Designers came up with the ideas that will convey the message of a brand in a sophisticated way with only one color. They designs used solid base color tones as well as lighter shades to deliver the message.
6. Small Letters
Eliminating the capital letters is also a trend that designers used in 2018 very effectively. Small letters give the logo a different look and grabbed the attention of the consumers immediately. Letter in lower-case is basically an effective typography innovation that was a reverse version of previously trending capital-lettered typography.
7. Flat-designed Logos
Flat designs logos are exceptionally functional for video-based digital platforms used for marketing and other business needs and this is why they have been trending in 2018. Brands often create a secondary flat-design logo to use at such platforms. These logos are often used with a background that is chaotic and complex while these designed have colors that will be more visible and luminous such as white or bright yellow. Black is also used in such settings for flat-designs.
8. Grids are in Action
Logo Trends of 2018 included different experiments with grids. They are used for giving the design a look that is more solidified and looks perfect. Grid-systems also make a design composition more controlled and counters the curviness of the ornate logo design. It also has the ability to make a design appear forward or backward moving, associating the logo with a message of attachment with old age, or progress. Often joining hand-writing fonts with soft designing is used with a forward inclined grid to create logos through logo maker for business that have an individualistic aspect, such as chefs, art, photography, and so on.
Using initials in the logo is also a trend that designers adopted in 2018 and used them to keep the logos minimalistic. They also add style to the logo and gives the designer more space for creativity. However, designs that are complex also use initials to make the brand look more creative. Using initials as logos also make it easier for the brands to use their initials at different other platforms and be recognized with their initials as well as the brand name.
10. Color Transition
Color transition is a trend that improves the logo aesthetically and makes it unusually attractive. It is used for different geometry-based logo design as well as text-based designs. It keeps the design simple while making it more appealing visually. Most of color transition designs use a single color with darker or lighter shades, however, some of the designs use combinations to highlight a specific theme in the logo.
Author Bio :- Jessica Ervin is a professional graphic designer who works with Design Iconic. She has been in the graphic designing industry for a long time and have vast experience in the field. Her experience has given her an insight of designing along with a diligent technical skill. She has a degree in Arts from a renowned University of England along with a certification in graphic designing. What makes Jessica stand out among many designers is her exposure in different industries that has given her an understanding of what design is effective in a particular market for a certain business.