T-shirts happen to be one of the most staple apparels that are a must-have for anyone irrespective of age and gender. T-shirts offer a blank canvas for the entrepreneurs as well as the artists alike and that is where they become much more than just a classic piece of casualwear.
It is for the same reason that more and more entrepreneurs are tapping into the popularity of this apparel to enhance their sales and make it big in the online world. Both for the veteran entrepreneurs as well as the start-up ecommerce ventures, t-shirts are a very popular choice.
This is primarily the cumulative result of a number of factors like the universal appeal of the t-shirts, their cheap sourcing and the simplicity to customise – all of which play a vital role in making sure that t-shirts never go out of trend.
So if you are thinking of starting your own t-shirt business you should understand that it is a competitive field out there and in order to sustain in the long run you have to know the tricks of the trade.
So here are certain factors that you need to consider if your want to start an online t-shirt business and make it big. Just read on.
Ideate a Marketable Plan
After deciding that you are starting with a t-shirt business, you should start brainstorming about the possible ideas for your t-shirts. You should write down as many ideas as possible. Here are certain things that you should keep in mind like whether you are willing to make t-shirts for babies, men or women, if you want mostly black and white t-shirts or coloured ones too, the current trends and whether you want to go for graphic or text t-shirts! During the brain-storming session you should come up with maximum questions as they will help to generate more good ideas for your business.
Sourcing the T-shirts
You have to ensure an improved shopping experience for your customers and the first step to do that is to source good quality t-shirts for your stores inventory. The t-shirt industry niche being highly competitive you have to stand out. One of the best ways to do it is to source the highest quality t-shirts. If the customers find that the t-shirts are reaping apart or shrinking after wearing just twice or thrice it will be bad reputation for your brand. This will decrease the chances of these customers returning for a second purchase from your store and that is bound to decrease the sales manifolds. That is why it is important to that you use the highest quality products in this regard.
Ensure the Design Plan
If you are a talented t-shirt designer yourself then you can easily develop a one-man show. You can use quotes as well as graphics to make the t-shirt design interesting. If you are not a pro, then you should also go ahead and hire one expert designer. Apart from that, you can install the custom tshirt design software with your ecommerce store that will enable your customers to design their t-shirts just the way they want. The right tool comes with a plethora of templates, designs, quotes and much more to choose from and this can make your brand a hot favorite among your customers.
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Devise a Way to Print the T-shirts
There are some who come into the t-shirt business as they have a passion for screen print and they have all the necessary equipment for the same. If you don’t have that, then you should look out for the screen printers in your local area and meet them to discuss your requirements. You should try to interview a few screen printers and work with anyone who is suitable for you.
Evaluate the Pricing and Costs
The next thing that you need to think about is how to price your t-shirts. You have to keep in mind your profit margin in this case. For the accurate pricing you must include the actual t-shirt price, the screen-printing costs, shipping and costs of hangtags and other costs like storage, marketing and labour. You should also determine whether you want to be a wholesaler or a retailer. If you are selling to the boutiques, you are cutting out the middleman and so you should price it lesser. Set a price that permits you to cover all the costs and also help to make a profit.
Once you are done with the above basic steps you should focus on the marketing of your t-shirts. If you implement these successfully you won’t be just able to launch your t-shirt business successfully but also sustain and eventually create your own niche in the industry.
Author Bio –
The author Nitesh Ranjan happens to be a digital marketing aficionado apart from being a tech geek and a prolific blogger. Through his blogs he shares his extensive knowledge about the various digital marketing techniques as well as the latest technological developments like the emergence of the proficient t shirt design tool which can help both businesses as well as consumers to benefit and flourish.