Big data is transforming the way in which the world is operating today and has a huge impact on businesses by providing them with access to data-driven insights to boost their overall efficiency. This data is extremely useful and now being used across a wide range of industries, opening up plenty of business opportunities for companies.
The eCommerce industry is also witnessing some of these changes and exploring new possibilities for reaching and communicating with their target audience using business intelligent services.
Companies are now able to harness valuable information using data to build their marketing and advertising strategies. In addition, ecommerce companies are also integrating SEO for gaining better online visibility for their products and services.
The growing importance of SEO in eCommerce
Online visitors search for products and services using search engines and look out for options, comparisons and recommendations before making a purchase decision. If your website is not displayed in the SERPs results, then you lose a valuable opportunity of connecting with your potential customers.
This is where eCommerce SEO can prove to be valuable in reaching across to your target audience by attracting quality leads for your business. It allows you to make your online store more visible in the SERPs by optimizing your website to provide better user experience. The process involves optimizing headlines, product descriptions, internal link structure along with navigational structure.
Key advantages of using big data in ecommerce SEO
- Big data encourages SEO development
Search engine results are growing at a rapid pace and companies are becoming more aware of the latest industry trends to effectively compete in the market. In addition, search engines process content in the form of data with quantifiable entities. This makes it easy for SEO experts and consultants to find out the correlation between what visitors search and the results shown by Google.
- Achieve improved business results
Companies focused on eCommerce SEO are able to measure the performance of their SEO strategies at the core level to assist them with higher traffic and more conversions. Big data can be used for SEO to figure out slight deviations and accordingly make adjustments to their strategies to boost their sales.
- Attracts higher traffic with relevant content
Big data combined with the right SEO strategies can attract the right target audience to your ecommerce website. Thus, no business big or small can afford to ignore the importance of SEO for improving their online visibility.
In addition, big data plays a key role in improving the search engines’ ability to determine if a piece of content matches with your user’s requirements in terms of both speed and convenience. This is because content needs to provide data to the user in a quick and effective way which may be crucial in deciding your page placement.
- Content is emerging as the new data
Search engines are converting content into data and analyse them to provide the best and most relevant answers to the users. This has resulted in search results becoming more structured than before. For example-The analysis of semantic information has enabled search engines such as Google to provide rich snippets, local search and unique results that provide greater value to the users.
- Improved SEO insights for companies
Today, search engines like Google are segregating content into quantifiable data which has enabled marketers to gain better insights about the different types of data searched by users. With big data, marketers are able to monitor and analyse keyword, backlinks, on-page optimization and other core areas of search to boost their online presence.
- Boost website conversion rates
The goal for online marketer is to get higher conversion rates which is why it’s important for them to find a correlation between the key website elements and analytics including traffic, page views for their business and competitors.
By using analytics tools such as Bing Webmaster, Google Search Console, marketers can find out how their web content is placed among a larger network of content data and gain valuable insights.
Data analytics tools can help them keep track of clicks, conversions, backlinks, time spent by visitors on the website including other key search metrics to assess their website performance.